Product Description

Course description

The Digital Marketing program is crafted for individuals eager to master the art of leveraging online platforms to enhance product visibility and fortify brand recognition. Throughout the course, students are immersed in the nuances of charting and executing robust digital marketing blueprints utilizing an array of tools. These range from the intricacies of search engine optimization (SEO) to the dynamic world of social media marketing, the precision of email marketing, the creativity in content marketing, and the strategies behind pay-per-click advertising.

Encompassing a holistic curriculum, the program delves into facets like meticulous market research, the power of analytics, mastering conversion optimization, and the importance of pivotal digital marketing metrics. To ensure students receive a hands-on experience, the program is punctuated with real-world internships, challenging projects, and opportunities for portfolio enhancement, fostering not just theoretical knowledge but also practical prowess.

About the Digital Marketing Program:

Offered as a comprehensive course, the Digital Marketing program is curated to produce adept technicians with a flair for weaving multimedia content seamlessly across varied digital landscapes. The graduates are not just equipped to juggle public relations on social media but also are well-versed in spearheading business growth through the meticulous deployment of online marketing stratagems.

Highlights:

One of the standout features of this program is its emphasis on in-depth understanding of internet communication combined with the art of managing web communities. As the digital realm becomes the primary interface for businesses, the ability to enhance a company’s digital footprint, sculpt its image, and magnify its visibility becomes indispensable.

Venturing into the professional world post-completion, graduates find themselves well-positioned to contribute to a plethora of sectors. Whether it’s the strategizing rooms of consulting firms and advertising agencies, the dynamic domains of commercial enterprises, or the critical sectors of government and social organizations, the skills acquired pave the way for myriad opportunities. Furthermore, art galleries, cultural establishments, and essentially any entity aiming to carve its niche in the digital world, beckon these trained professionals.

To dive deeper into the nuances of the program and initiate your journey, the admissions tab offers detailed insights into the application process.

Explore the program
Program content
Explore the program

About the program:

• Full-time
• Limited capacity
• Offered at both campuses
• Possibility of taking day, evening or weekend courses
• This program is offered in English and French.
• Mandatory internship in a company

Program objectives:

The objective of the Digital Marketing program is to train technicians capable of coordinating and integrating multimedia content on various digital platforms. They will have the skills required to do public relations management on social media, business development and the application of online marketing strategies.

Program Highlights:

This program allows graduates to learn internet communication and web community management. They will be able to improve a company’s electronic recognition, image and visibility.

Graduates of this program will be able to work in consulting firms, advertising agencies, commercial businesses, government, social organizations, art galleries, cultural organizations and any other business that wants to promote itself on the Web. sur le Web.

To learn more about the application process, please go to the admissions tab for more information.

Program content

Content Description:

The Digital Marketing program consists of 41.66 total units, spread over five semesters. During the course of the program, the student must complete 465 hours of theory and 840 hours of practical courses, for a total of 1,305 hours. In order to graduate, the student must complete all of the courses listed below:

List of required courses: